Enterprise Digital Experiences for Toyota & Lexus
OVERVIEW
Over two decades, I partnered with Toyota as a contractor to design and develop digital experiences across fleet services, mobility platforms, rental applications, and event-based sales tools. As the sole front-end UX/UI designer on these projects, I worked directly with developers to bring concepts to production.
This long-term partnership required balancing Toyota's evolving brand standards with usability best practices, while maintaining continuity across multiple product generations.
ROLE
UX/UI Designer
Front-End Developer
Contractor (20+ years)
Retail Sites • Puerto Rico & US Virgin Islands
Toyota and Lexus retail sites for Puerto Rico and the US Virgin Islands required localization for Spanish-speaking audiences while maintaining brand standards. I handled both design and front-end implementation.
My contributions:
- Designed and maintained localized retail experiences
- Adapted Toyota and Lexus brand standards for regional audiences
- Implemented responsive designs optimized for mobile-reliant users
Wheelstand • Auto Show Point-of-Sale
Wheelstand was a specialized POS application used at international auto shows, enabling sales teams to capture leads and process vehicle reservations in real-time. The high-visibility environment demanded intuitive, reliable interfaces.
My contributions:
- Designed and developed the front-end interface for sales workflows
- Created layouts optimized for high-traffic event environments
- Collaborated with developers to ensure reliable real-time performance
Toyota Mobility • Accessibility Platform
Toyota Mobility supports users with accessibility needs, providing vehicle information and mobility solutions. The platform required clear communication of specialized features and services.
My contributions:
- Designed interfaces highlighting mobility-specific vehicle information
- Created layouts that prioritized clarity for users researching accessibility options
- Maintained design consistency across platform updates
Toyota Rent-a-Car • Consumer Rental Platform
The rental platform required intuitive booking flows for consumers while integrating with vehicle availability systems. I designed responsive interfaces that worked across desktop and mobile touchpoints.
My contributions:
- Designed vehicle browsing and booking workflows
- Created responsive interfaces optimized for mobile users
- Evolved the platform across multiple releases while maintaining design continuity
Toyota Fleet • Enterprise Platform
Toyota Fleet serves commercial customers managing vehicle inventories. The platform required clear data presentation and streamlined workflows for fleet managers tracking maintenance, utilization, and vehicle details.
My contributions:
- Redesigned dashboard views prioritizing critical fleet data
- Simplified vehicle management workflows for commercial users
- Maintained and evolved the platform across multiple product generations
Approach & Process
As the sole designer on these projects, my process focused on practical, collaborative delivery:
- Concept to implementation – Designed interfaces and worked directly with developers to bring them to production
- Long-term continuity – Maintained and evolved platforms across multiple generations, ensuring design consistency over time
- Brand adaptation – Balanced Toyota's brand standards with usability for each unique audience
- Mobile-first – Prioritized responsive design for audiences relying on mobile devices
This approach allowed me to deliver high-visibility, high-traffic experiences while maintaining strong collaboration with development teams.
Outcome & Impact
Over 20 years, this partnership produced digital experiences that served diverse Toyota audiences:
- Fleet managers tracking commercial vehicle inventories
- Consumers booking rentals across multiple markets
- Users researching mobility solutions for accessibility needs
- Sales teams capturing leads at international auto shows
- Spanish-speaking customers accessing localized retail experiences
This body of work demonstrates the value of long-term design partnerships—maintaining continuity across product generations while adapting to evolving user needs and business requirements.